Aswan experienced one of the most flourishing days this week, when
thousands of tourists gathered at the Rameses II Temple in Abu Simbel to
follow up with the entrance of the sun rays into the temple and how they
became perpendicular on the face statue of Rameses II, which is placed
inside the temple. Tourists often gather to attend this occasion twice every
year. The first time on February 22nd, which marks the birth anniversary of
Rameses II; while the second time is on October 22nd, which marks the
anniversary of his crowning.
The two dates are fixed every year and the sun is never late. It always
rises and its rays move directly on the face of Rameses II alone, then it
moves without being spotted on any other part of the temple or on any other
statue inside the temple. It is actually an engineering miracle by all
means, especially when it takes place in a temple that was carved in the
rocks. It is really a miracle that reflects how the Egyptian creator was
great.
Some people believe that the two dates refer to other things than the
birthday and the crowning. They refer to the beginning of the summer and
winter seasons, according to the Pharaonic calendar. Nevertheless, this
would not change anything, as the sun still enters and spots on Rameses II's
face on those two days only along the whole year.
Aswan this week hosted 5,000 tourists, who came specially to mark that
unique astrological phenomenon, accomplished and created by the ancient
Egyptians. Aswan actually is the main topic of our speech today.
Aswan did not take its right...
Aswan actually did not take its deserved right in the promotion witnessed by
the Egyptian tourism industry along the past few years. It is by all means
qualified to become an international tourist destination. It is a complete
and independent tourist site that contains all types of tourism including
entertainment, cure, fishing, safari and antiquities as well as river
tourism. Aswan is very rich in its tourist product; yet it lacks the
attention of its people, its cities, the travel companies and the Ministry
of Tourism itself – how!! This is also the theme of our speech today.
We have actually tackled this issue plenty of times before, but we will
tackle it again and again until we give that region it due right.
Tourists head specifically for Aswan to enjoy the wonderful natural scenery
and to enjoy its great atmosphere, or else to get cured from various
diseases. They head to Aswan to enjoy the safari trips in its desert side by
side with the deer. They head to Aswan to sail in boats in the Nasser Lake
so as to enjoy fishing. They head to Aswan to enjoy its antiquities and to
tour its temples in Abu Simbel, as well as view the Sound and Light show.
They head to Aswan to enjoy the marvellous Nile cruise to Luxor. Some other
tourists prefer to head afterwards to the Red Sea, specially to Marsa Alam,
so as to get the entertainment and the rest on the Red Sea beaches, where
they could enjoy diving and windsurfing.
Where is the role of travel
companies?!
Aswan is an integrated tourist destination that should be promoted in this
regard. This is exactly what the Egyptian travel companies do not do. Travel
companies prefer the easier destinations as Sharm El Sheikh and Hurghada.
They prefer the Red Sea in general, then Cairo, then the Nile cruise between
Luxor and Aswan. The same things that we said about Aswan could apply to
Luxor as well.
Where are the efforts that should be exerted by the travel companies in
creating non-traditional programmes?! Where are the efforts of the people of
Aswan and Aswan Governorate?! Aswan is in need of an intensified effort that
should fill its empty hotels.
I believe the first thing we could do to promote Aswan is by creating
numerous occasions on its land. We should also try to present that unique
destination in all international events and exhibitions in London, Madrid,
Milan, Berlin, Moscow and Dubai.
International conference
Why don't we consider holding an international conference in Aswan?! We
could extend this invitation in the autumn of 2006 right before the start of
Aswan's wonderful winter. We could extend the invitation to 100 top
international travel companies, on the expenses of the Ministry of Tourism,
so that the top 100 would get acquainted with Aswan. Such a conference,
which I suggest could be held in the early September 2006 and should be
prepared very well and should be held either before or after the
Mediterranean Travel Fair (MTF). It means that there is still one whole
year; which is enough to promote Aswan in the international events,
including the preparation of brochures, videos and CDs.
The conference should cope with another conference that we – as
journalists and travel writers of the three international, Mediterranean and
Arab federations, should call for as a non-paid press campaign to promote
that promising region.
I hereby call for a campaign that should be adopted by the Ministry of
Tourism for creating a new and integrated tourist destination that we
already have, but we waste it for nothing, although we want to enhance
tourism, create thousands of new jobs and boost investments. Why don't we
open the door to the south, exactly as we did when we opened the doors to
the east of the Red Sea and Sinai and most recently to the north at the
Egyptian Riviera on the Mediterranean?
Quick movement urged
Could we hope for a quick movement, starting now until we reach the
organization of a tourism conference in Aswan in the early December 2006?
Some might see it as a dream, but I find it a kind of determination. I am
quite optimistic and I feel that everybody wants to move. I sense that the
start should take part by the Ministry of Tourism and its Minister Ahmed El
Maghraby and from the Egyptian Federation for Tourism associations and its
Chairman Elhami El Zayat. El Gomhouria newspaper could also adopt the issue
and collaborate to it, for the sake of quick movements towards the targeted
goal.