Pseudoscience as news? The Fox Network's handling of its primetime
special "Opening the Lost Tombs: Live from Egypt" raises ethical
questions.
I couldn't believe my eyes. It was a Sunday night, on the ten o'clock
news. Right between a report on Y2K and another on a fine against a
local construction company, Fox 5 News in New York saw fit to give us a
"special report" on who built the pyramids. The graphic behind the
announcer, on a backdrop of the Giza pyramids, asks the question: "Alien
Architects?" The announcer plugs the upcoming Fox television network
special "Opening the Lost Tombs: Live From Egypt," then segues into the
story with the campy introduction, "There are many mysteries in Egypt,
like the pyramids. Who built them and how did they do it?" With that she
introduces Fox News correspondent David Garcia, who begins his
voice-over to video of the pyramids: "The ancient future, a civilization
of contradiction." Immediately we hear another voice in an Arabic
accent, "a pyramid was a tomb," followed immediately by another similar
voice, "the pyramid has never been a tomb."
This is how it begins, and it only gets worse. Besides the
ramifications of this news report for the whole field of journalism-the
way it was conducted, and the shoddy journalism it represents-there is
the then-upcoming special that this "news report" was plugging, which
aired the following Tuesday (March 2, 1999). Although that show might be
excused as "entertainment," when the same thing is done on a regular
news hour, amidst real news, such an excuse is inadequate. And as I
eventually discovered, it would even be ethically questionable for Fox
to call its live special "entertainment." One scholar who participated
in it told me he agreed to take part in the show for no fee, on the
basis that it was a "news" program. "They certainly used the word
'news'," he told me, "using that as the reason why 'no one' who was
interviewed was getting paid." If that is true, and if Fox does claim
the show was entertainment, then it is pulling a fast one...